Common Web Design Misconceptions to Avoid
New to Web Design, or wondering why your site is not generating more interest? Here are 10 misconceptions to avoid.
1. I need to put everything I can think of on my homepage because I’m so excited to share all my information and knowledge and I’m afraid you won’t click on any other pages!
Too much content leaves the homepage cluttered, unfocused and can cause frustration. Readers want quick, concise information so use the homepage as an introduction to your product or services Summarize what can be found on the rest of the site and use it to “tease” the reader about “new” products/services or special offers. Your homepage should never look like a bulging, over-stuffed closet!
2. I’m sure I spelled it rite the first thyme
Typos leave a really bad first impression. Proofread your text carefully. Even our friend, Spell Check, can let us down by not seeing typos such as “there” for “their”, “here” for “hear”, etc.
3. People will understand that I’m an amateur photographer
Bad photos placed on a website will kill first impressions and sales. Do you have an extraordinary product, amazing vacation destination or cute, cuddly puppies? Blurry, dark, poorly staged photos will hurt sales and your business image. A bad photo is worse than no photo. Technology has enabled the average consumer to purchase reasonably priced digital cameras that produce beautiful photos. Take your time, stage it properly and your efforts will pay off. If a professional photographer is needed, rest assured the cost will often be easily recouped through a professional business image and improved sales.
4. I need a really complex, cool navigation bar to make my site stand out
Having to “figure out” or learn how to move around your site is cause for quick exits. Titles on the primary navigation bar should be short and descriptive. Highlight with color or graphics for interest. Keep in mind that visitors like familiarity and navigation should be instinctual. Allow visitors to know what page they are on at all times. Make the trip around your site enjoyable through sensible navigation.
5. Once a link, always a link.
Links to quality outside sites are a great way to offer more relevant information. However, links on the internet come and go and should be checked on a regular basis. Broken links lead visitors to believe your site is not current.
6. Since I took the time to put up a website, you trust me right?
Well not exactly. Take the time to explain who you are, list your credentials and why you are an authority in your area. List your contact information in an area that is easy to find. Add testimonials from satisfied clients. Stand by your product or service with guarantees.
7. What’s the hurry?
Unless you’re a teenager, people have limited time and want information quickly. Organize your website so that information is easy to locate. Use bold text, underlines and different colors to help direct visitors to key locations. Make sure your site loads quickly. Slow sites are painful and a recipe for failure! You have between 4 and 9 seconds to make a positive first impression. Use your time wisely.
8. I feel the need to impress you with all my industry specific terminology
That might make you feel smart and sound educated, but can anyone really understand you? Speak in terms that the average consumer can understand. Remember, the website was built to educate and please others, not yourself.
9. I didn’t want to spend the time or the money so I found “stuff” on the net to use
Internet users and consumers are savvy, so that brings us right back to first impressions.
If you and many related websites are using the same graphics, what makes you stand out from the rest? Custom logos and graphics can be made using a simple graphics program or by a professional.
10. My website is finished, it feels so good to be done!
Um.. Hardly! You’ve had your site built, you’ve had it submitted to the search engines but there is still much work to be done. With millions of sites on the internet, just being listed in the search engines is not enough to bring your site satisfactory traffic. Help people find your website by using traditional methods of advertising such as handing out business cards, newspaper ads, TV ads, donations of product or services to local non-profit organizations, business/holiday fairs, etc. Spend time placing your website in online directories suited to your products or services. Advertise on websites that have like content and high traffic. Having a website is only one part of a “marketing plan”.
Websites should be constantly evolving. Fresh content is the only way to keep visitors coming back on a regular basis. Frequent visits build consumer confidence and trust which in turn will benefit your bottom line!
About the Author
Linda Chadbourne, an experienced web designer since 1998 with a specialty creating websites that are functional works of art and working with novice web design clientele. http://www.maine-lyweb.com
copyright 2006. This article may be reprinted freely as long as all links remain active.
