December 1, 2008 at 5:01 am · Filed under Web_Design
The web design that your business presents to the world helps to form an image of your company and the level of work that can be expected in the customer’s mind. It is for this very reason that having great web design is important to your company’s website. However, not all companies can afford to have professional web design done for their businesses, especially if they are a new start-up running off of the pocketbook of the owner or if they are an individual who provides freelance services. For these companies, finding an acceptable discount web design option may be the only route available.
Having a website is a must even for the smallest businesses. A website provides a useful tool for your potential clients to visit to find out more information about your company, your services, and what type of quality you can offer them. More and more customers are shopping online and more large companies are looking for specialized companies and freelancers online to handle many aspects of their business, such as copy writing, programming, and advertisement. It is more crucial these days for those who sell merchandise and services to have an Internet presence for these potential customers and clients to find them.
One discount web design option is to do it yourself by purchasing software, such as Microsoft Front Page, that will help you put together a professional website. This will require that you have some skills in building a website using HTML or some other programming language. If you have limited knowledge in this area, then it may take you some time to learn enough of what is needed to put together a good interactive site that will attract customers to what you have to offer. Even still, the quality may not be as good as what you can get from hiring a real web design professional to do the job.
Many of these programs, including MS Front Page, also have a What You See Is What You Get (WYSIWYG) site builder so that users do not have to have any knowledge of HTML or other programming languages. However, the most professional looking and easy to navigate sites are those that were put together using a programming language, rather than a WYSIWYG site builder, because such programs are limited in what they can or cannot do. A poorly put together site can turn customers away before they even have a chance to learn about what you have to offer, because they want to feel as if they are buying from professionals so that they are comfortable handing over their money. On top of everything else, you will also need to make sure that, if you build a site, you know how to make your site search engine friendly and easy to navigate
There are many options available for one to hire a professional web design company. Such a company will most likely deliver a product that is of a high standard and is also comparable to the quality that appears on the websites of large businesses. However, hiring such a company can be very costly. The more references and experience a company has with large-scale businesses, the more they will hike up their prices. This most likely may not be an available option for those who are running a start-up company out of their own pocket. It might be feasible once you have some good profit rolling in but, until then, you may need to choose a different avenue.
Another discount web design option is hiring a freelancer. Although American, British, and Canadian freelancers may only offer you a slight discount when compared to web design companies, especially if they have skills that are just as advanced and refined as the designers who work for big companies, you can also find many freelancers in countries such as India, China, and Pakistan who will do your job at an extremely discounted rate due to the lower cost of living in their part of the world. However, the downside to these designers is that it is often hard to determine if they will deliver the product on time or if there will be any communication problems between you and the designer due to language barriers. This can make getting your site finished a long and frustrating experience.
Basically, a good quality 4-6 page site should only cost you a few hundred pounds or so. Anything more and you are paying for the kind of references and experience the company has, rather than purely the quality of their work. Web designers that have not worked with big name businesses and have not been in the game for 10 years can have the same skills and produce the same quality as someone who has. After all, when you think about it, those large web design companies are probably hiring designers with the same amount of skill and experience as many other individual designers who are charging much less, since they are out on their own and do not have the name of a big company to back them up.
Adrian Lawrence is the webmaster of Discount Domains a leading UK budget web design provider. Please feel free to republish this article provided a working hyperlink remains to our site
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September 2, 2008 at 5:09 am · Filed under Web_Design
An SE friendly web design, or a search engine friendly web design, is one of the essential components to generating traffic to your ecommerce website through search engines. Of course, your web site must be appealing to the eye of the consumer, but it must also be appealing to the ‘eye’ of the search engine. Search engines ‘read’ websites in order to find and rank the ones most appropriate for each keyword phrase entered by a potential customer.
Designing a search engine friendly website is not difficult. Some of the elements you should implement in your design may even seem like plain common sense. You may be surprised, however, to learn how many people don’t follow these simple rules and create websites that search engines find difficult to read.
First of all, the text should be in a simple font. The fancy cursive like scripts may look pretty, but they aren’t very easy for the eye to scan. Neither are they easy for the search engine to read. This means keeping the font basic, the color plain, and the size normal. Black, 12 point, Times New Roman, Courier, or Arial are preferred. The actual text is not where you want to draw the attention. Instead, the subject that the text conveys should be in the spotlight.
Furthermore, arrange your text naturally just as you would on the page. Use proper paragraphs and bullet points as well as other devices to break up the text into bite size pieces. Take it easy when using capital letters, bold faced print, and exclamation points. Using as much text as possible (at least 250 words but no more than 750 words) will help search engines not only find you but rank you as an expert in the field and place you closer to the top of the list.
Avoid flashing text and cutesy graphics at all costs. Not only are they distracting and amateurish, but search engines read graphics and pictures like blank space. Blank space doesn’t boost page rankings. Make sure that every page utilizes text and specific key words associated with the product or information that you are utilizing to pull in targeted traffic. Text is the focus as far as search engines are concerned. Graphics are for the customer, and each one should sell an aspect of your product and carry meaning. But if search engine friendly design is your goal, take careful consideration of your text.
Another thing to avoid in creating a solidly SE friendly website design is spam. This can show up in your site in the form of hidden text in the HTML code. Instead, make sure that your HTML code includes Meta Tags. These aren’t the big hook to catch the attention of search engines that they once were, but they do help. And every little bit adds up to a higher page ranking!
Another element of search engine friendly web design and, possibly the most important, is the layout of your site. Unwieldy navigation with dead end links on your site does not just annoy the potential customer, but it confuses search engines, as well. Confusing search engines is no way to boost your rankings, your traffic, or your sales. Use a sitemap if you need to and make sure that the hierarchy of pages makes sense. Use a Google sitemap if you have a large site, and make sure that your navigation tools are concise and specific - no creative misnomers or questionable graphics.
Though the elements of search engine friendly web design emphasize simplicity and therefore come across as simplistic, ignoring them will not only turn off customers but search engines as well. Make your web site search engine friendly and watch your traffic increase exponentially in no time.
Mark is a webmaster with Discount Domains a leading Budget Web Design house. Please feel free to republish this article provided a working hyperlink remains to our site.
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July 30, 2008 at 9:07 am · Filed under Web_Design
In today’s market, it is essential for every business to have a presence on the web - and the web design of the site is a key factor to the site’s success in boosting the visibility and profitability of the business. The Internet is often the first place that potential customers look when searching for a business to meet their needs, and a well designed, clearly presented and informative website will assure them of the expert service or products available from the business the site promotes. A web presence also means a global presence - the possibility of reaching customers from all corners of the world, and it also means that regular updates on new services or price specials can be posted to inform customers immediately and effectively. In this way, the web design of an inviting site can be one of business’ biggest assets for success.
It is often the case that businesses fear that the cost of high quality web designs will be prohibitive. While more and more people are gaining a clearer understanding of web design and how it works, for many people it just seems too expensive and complicated an option. However, there are many simple and cost-effective web design solutions available that will create a quality site for as little as a few hundred dollars. Once a site is well designed, maintaining and updating it is often very easy - and most importantly, worth it in terms of the return on a little effort. For a fairly simple site that will feature only basic information, such as the nature of the business, location and perhaps some specials or coupons, it may be a case of investing in some software that will provide templates for creating a simple site-by-numbers. However, for a more vibrant, active site that will fully represent the business online - and possibly allow for an e-commerce capability - it is worth looking to a professional web design company. Many offer competitive deals and the cost will be unquestionably offset by the greater traffic to the site that a professional site can generate.
In addition to strong web design, a professional company will also be skilled in SEO - search engine optimization. Studies have shown that potential customers will rarely explore beyond the first page or two of results generated by a search engine, so it is important to ensure that the site promoting your business will be among the top results. The key here is well-structured web pages and an effective use of the keywords that customers use to search. In general, text-rich pages have been shown to perform better in search engine results, and it is important to hit the right balance between cultivating the optimum search engine results and designing web pages that are easy to read and navigate. A clear “call to action” button - such as a contact form or “for more information contact” - is important too. Online browsers tend to have very little patience for looking for hard-to-find contact information.
For a website to be the most effective marketing and selling tool possible, both the web design and how it is marketed to have a high visibility online presence are important factors to consider. Submitting to search engines, ensuring the site is designed for SEO, and cross linking with relevant sites are all factors that will help to ensure a high web presence for the site, and therefore business. A professional web design company has the design skills and online marketing experience and know-how to create a website that will be an optimum selling tool in the world’s biggest sales market.
Adrian Lawrence is the webmaster of Discount Domains a leading UK Web Design house. Professional and search engine friendly sites from
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