Business Web Designs

October 10, 2008 at 3:12 am · Filed under Web_Design

Basic knowledge of HTML encoding and a simple sense of artistic design can enable anyone to produce a web page and even a Web site. With cheap hosting solutions available anywhere, an individual or business can easily launch a Web site or page to serve their purpose. But not all Web sites produced this way can produce the intended results. If you are a company that must project credibility, creativity, and professionalism, you need to look to experienced and technically savvy providers for web design solutions.

Businesses need to come across as outlets of quality products and services. They must be able to convey that they can truly provide value for their client’s money. People can only base their judgment on the look of a Web site and the experience they get from browsing though the site. First impressions do last and the only way people will ever check out and come back to a site is if it provides what he needs.

If for example you are an E-commerce company; you sell products and services online. Your Web site must feature enhancements such as catalogues, product check out capabilities, credit card payment processing, among others. You must also need to assure your clients of safe transactions in your Web site. They must be able to see that there are proper security protocols in place. A professional business web designer will be able to provide you with all these features.

On the other hand, if you are a company who just wants to have a Web site that promotes marketing and public relations, your Web site should be designed and structured in a way that is attractive, user friendly, and highly interactive. It must always create excitement and encourage a loyal following. A business web designer can integrate download capabilities, chat rooms, and nifty graphics. Your site must also be easy to maintain, as you would most likely have to tweak it often to provide excitement for your target audience and answer their needs.

Business Web Design provides detailed information on Small Business Web Design, Business Web Designs, Inexpensive Small Business Web Design, Small Business Web Design And Development and more. Business Web Design is affiliated with Affordable Custom Web Site Design.

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Top 10 Basic Web Design Tips For Small and Medium Enterprises

September 5, 2008 at 10:01 pm · Filed under Web_Design

Building a website for a small and medium enterprise can be a stress free
experience If handled efficiently. Follow these 10 basic web site design tips
and they will make your task much easier.

1. Own Your Project: It’s your site, your investment on the line. Be
prepared to lead and keep the momentum heading towards a realistic
launch date. Be patient but firm and keep directing the flow towards your
end goal. If you don’t have the time to manage the construction of the
site, hire someone who does.

2. Choose Your Color Scheme and Layout: Search the web and
choose a few sites featuring the colors and layouts you like and a
few sites with colors and layouts you don’t like. Otherwise, you might
be presented with a design or color scheme that is not what you had in
mind and that will be force a major delay in your site launch date while
you start from scratch again.

3. Decide on Theme and Images: Choose your images with a common
theme in mind and make sure your concept is easy to understand.
Run it by your friends and family, if they don’t get the idea immediately,
you need to go back to the drawing board. There are lots of great images
you can purchase on the web, however, make sure that the theme and
the backgrounds of the images are consistent. Merging light and dark
backgrounds can make the best images look out of place. You can find
a great variety of royalty free images on Fotosearch.com.

4. Plan Your Site Structure: Write your site structure down on paper
or use an excel spreadsheet; otherwise, it might get out of control. Keep
it simple but scalable so you can continue to add pages as the need or
demand arises.

5. Hire a Search Engine Optimization (SEO) Firm: Your developer
should have SEO experience or be working with an SEO firm. You
want your links and content developed around keywords and phrases
that customers are actually using to search for your products not industry
insider terms that your customers are not familiar with. An SEO firm
will guide you through the process. You can find top SEO firms advertising
on Searchenginewatch.com or go to Google and type in
search engine optimization and visit some SEO sites.

6. Meet Suggested Deadlines: A good web design firm will give you
target dates for images, content, keyword development and site structure.
Be prepared to meet the proposed deadlines at the agreed time or you will
be put on the sidelines while the developer works with a client that has their
act together.

You know what you want; you have assembled a team of experts and
You understand the perils of keeping your teammates waiting

You are good to go!

7. Begin With Keyword Research: Participate in the keyword research
but trust your SEO partner. Start with Google Suggest, a free keyword
tool. Start typing your keyword phrase. Google Suggest will show you a
drop down list with numerous alternative keyword phrases that might be
valuable to your business. Yahoo Keyword Selector Tool provides free
results as well

Once you have exhausted these tools, Wordtracker.com is a terrific paid
subscription software that can lead you into profitable directions you
may never have imagined.

8. Start Writing Your Content Now! Did I say now, I meant right now!
Now that you have your keyword phrase list, you will soon discover what
an onerous task it can be to write the content for an entire site. A better
idea might be to outsource the content to a good writer. You can edit their
work before you site goes live and your SEO firm should have a hand in the final product. You can find a list of award winning content writers at TopSEOS .com.
should you decide to outsource your content development.

9. Don’t Assume Anything: Just because you have given instructions to
one of your teammates don’t assume that they are being executed. Keep
a list of items that you have delegated and check to see if they have been
completed.

10. Edit The Site Yourself: Once the site is complete, review every page
for spelling mistakes, graphic mishaps, incorrect internal linking and
unnecessary links to the SEO or developer sites. Review your site in Internet
Explorer and Firefox to make sure it is consistent both web browsers.

Anticipate delays in your project but keep the pedal to the metal until the site
is operational. Don’t compromise on your vision of the site but be flexible
enough not causing major delays in the construction. Finally, track
everything. Your new site will be drawing web traffic to your business; you need
to know where your visitors are coming from.

Barry Byers
Vice President
Search Engine Academy Toronto & Montreal

Barry Byers and Greg Mate have a significant body of experience as Professional Search Engine Optimizers and Internet Marketers and they have owned and operated successful National Yellow Pages Advertising Agencies for the past 15 years. Together they have helped a number of businesses achieve top search engine rankings and increased web site traffic in both Canada and the U.S. Together, they have designed and programmed effective websites as well as consulted on SEO and marketing on existing sites. Offices located in Montreal and Toronto. Web addresses:
http://www.serchengineacademy.ca and http://www.adperformancedirect.com

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Time For A New Web Design For Your Small Business

July 8, 2008 at 9:10 pm · Filed under Web_Design

On the first page of Google, you will have a choice of around ten or so different business links to click on. If you click through to a web design that looks unprofessional, in an instant you will probably be clicking on the next link. Many small business owners mistakenly believe that simply having a web presence is all that is needed to gain the benefits of online marketing.

First impressions do count
The design of your website represents the first impression your customer has of your business. If the web design of your site is outdated, or the information is poorly organized, or if your home page is so cluttered that it is hard to know what to look at, your website and web design is probably not working for you. Your visitors will not stay on your site, and take one look at your home page web design and move onto another site. Remember, a competitor’s web site is only a click away.

Keeping up with the competition
Do a search on Google for your competitors and go and look at how they are representing themselves online. Can you learn from these sites? Is their web design more contemporary, more professional looking than yours? Your website needs to, at the very least, look as professional as your competitors if you want to be competing with them at the same level.

How often should you update your web site design?
Generally, web designs can start to look dated after two to three years, depending on the style and quality of the design. Like fashion, web designs do go out of style. The simpler and cleaner your web design is, then generally the more timeless the design. The more contemporary and ‘now’ your web design is, the quicker it will date.
Your web design should look contemporary when compared to your competitors.

Measuring the success of your website
This has never been easier. With all the software that is available to provide you with statistics on website visitors, including what pages they looked at, how they got to your site, keyword searches, etc. it is not difficult to see if you are going wrong. If all your visitors come to your home page and then leave the site, your web design probably has some usability issues that you will need to address.

Creating the illusion
Web designs can be deceptive. You can use a web design to create the illusion that your small business is large and thriving with seemingly hundreds of employees, even if it is not. Creating the illusion is the first step to making this a reality.

Who shouldn’t create your web design
Definitely not your brother’s friend who has just finished an HTML course and offers to do your web design and build for free, and definitely not your system administrator who has some spare time on his hands. Leave the web design and development of your website to professionals who have valuable experience in this area.

It is worth paying someone to do a good job, than have a website designed built for free that can possibly damage the professional image of your business and, in fact, turn customers away.

Is it time for a new web design?

Web Genesis specializes in providing small business in Australia with high quality, yet affordable website design and development. For more information on our affordable website design and our other services, please visit our website at http://www.webgenesis.com.au.

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