Finger Eating Garage Door Reveals Breakthrough Web Design and Linking Strategy

November 19, 2008 at 10:05 am · Filed under Web_Design

Last Thursday afternoon I was working on a garage door and regrettably loosened the torsion spring too much. This spring is what relieves or neutralizes the weight of the garage door so the openers can work without burning out and so you don’t have to be Arnold Schwarzenegger to open it.

I released the door from the opener and it began closing way too quickly. As I rushed over to try and slow it’s decent, I grabbed the handle with my left hand and was trying to grab anything with my right hand. Unfortunately, the only thing that got grabbed was my pinky finger - two knuckles up. The 1000 lb. door came crashing down so hard it broke the glass in one of its sections.

When the dust cleared and the glass had stopped clinking- I looked over to see my finger clamped firmly and squashed flatly between two sections of the heavy wooden door. I had no one around, no other neighbors were home, and I was trapped, in lots of pain, and unable to get free or lift the door (what would you do?). I tried pulling my cell phone out of my pocket but inside the garage there was no signal.

I did the only thing I could - I screamed for help through the broken glass

Now, you may be wondering what in the world this painful story has to do with web design- but read on and I’ll explain…

I yelled for what seemed forever, but in reality was maybe five minutes, yet no one came. Now, for a few minutes I thought to myself - “I have a knife in my pocket- am I going to have to cut my own finger off to get free?” Seeing how flat it was crushed I didn’t really think it had much chance of surviving that trauma anyway

I wasn’t that desperate quite yet and figured I should try calling for help again - and here’s where some recent training with internet marketing came in( “What are you talking about, Bob?” you ask.)

Dan Kennedy always talks about “leading a customer through your site”. Don’t leave anything to chance. They want to be told exactly what to do next.

So as I stood there in gut wrenching pain, totally unable to move or get free, I thought to myself, “maybe people are hearing my cry for help, but don’t know where it’s coming from. It could be just echoing around the neighborhood”

So in a last ditch effort, I started screaming (and I can be quite loud) “HELP! I’m trapped in a garage at 52 Lakeview Ave. and I need help NOW!” Within a minute or two about 5 guys came running down the street from somewhere (I don’t know where) and up the driveway. The specific directions worked! They began trying to pry the door up but it had come off the track and was jammed. So their prying was only clamping the door sections even tighter on my finger. OUCH! So once again, I got specific.

I told 2 guys to stay out side-3 to come around back and come inside. I had 2 go to work on the pulleys on either side and get them back in the track, the other one called 911. After what seemed like ages, the door was back on track and lifted high enough to allow the finger to be finally pulled out from between the sections. Ugh. It was nasty looking, flatter than a pancake…(almost surreal)

Now, how does this relate to Web site design? It’s very clear to me In a matter of life and death (ok-life and death of a finger), nothing happened until I specifically yelled for help with exact directions where to come. I tried for five minutes screaming just for help- that didn’t work. Only when I screamed the address where I was at and what the problem was, did I finally get a good response. Zero before, 5 after. Hey! That’s a 500% increase!

We need to do the same thing with our web design and linking strategies. Specifics- Lead the client or potential client through the process step by step clearly. Use accurate keywords and descriptive text for all your links. Don’t scream out generically, or they will never know where to go next. All they’ll hear is a vacant echo, as they continue doing what they were doing before. And they’ll probably end up someone else’s client because they can’t hone in on where the cry for action is coming from and where they need to go.

Miraculously, after being rushed to the hospital, blood had begun to flow back into the finger and x-rays revealed only a broken knuckle. Because it had been caught sideways, the tendons and nerves were preserved and not cut, aside from some numbness and pain, the finger is well on its way to a full recovery (Phew! Really glad I didn’t cut it off now).

Moral of the story: Design your site and your linking strategies as if your life (or finger) depended on it. Be specific, be specific, and oh yeah, be specific.

Bob

Bob Volk, Founder of VolkNet Enterprises, is an Internet Entrepreneur and has started/co-founded many sites including http://volknet.com, http://seo-elite-services, and his newest venture, an automated link exchange program with a unique twist at http://Link-Blaster.com.
He specializes in Web Site Design, Marketing, and SEO Consultation for both small and medium size businesses doing $30 - $40 million a year.

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Why Not To Use Web Design Templates For Your Website

November 11, 2008 at 3:01 pm · Filed under Web_Design

In today’s age of fast food and high-speed Internet, a business may be tempted to take the “more convenient” route in launching a website - buying a template and customising it.

Website design templates are like off-the-shelf websites and are targeted at people who believe that launching their own, unique and differentiated website is costly and time consuming, which need not be the case.

But what happens when you buy a template, and when looking up your competition on the web, you find that they are using the same template as you! A good example of this happening is the highly competitive real estate business - I have personally discovered 6 (six) South African real estate businesses using the same design template for their website.

Using the example of the real estate business, let’s imagine a guy called Adam wants to look for a new home by looking at several websites.

After browsing a few sites it occurs to Adam that the interface of some of the sites was the same, although the colour scheme may have been different.
After looking at, say six different web sites, he’s decided that he is highly interested in one particular home.

However, poor Adam is at a loss - he can’t remember which real estate company was offering this home! The layout and navigation structure of all the websites are the same and all the websites feature homes for sale in the same format.

None of these real estate businesses benefited from Adams interest in buying a new home - they simply wasted his time and made him feel frustrated. On the bright side, at least Adam won’t remember which real estate businesses made him feel this way!

John Simms is an Internet Marketer for Eiledon Solutions, a website development & design company in Cape Town, South Africa. Visit the website for more info.

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Web Design for Marketing and Communications Professionals 10 Ways to Improve Your Site

October 19, 2008 at 12:02 pm · Filed under Web_Design

Marketing and communications professionals are constantly looking for creative ways to promote their businesses and organizations. It’s a way of life. Where a normal person sees a refrigerator magnet, a marketing specialist sees a chance at continuous visibility. Where a normal person sees a free postcard, a marketing specialist sees potential publicity for his company’s new service. Where a normal person sees a collection of pictures and words online and calls it a website, a marketing specialist often does the same thing, and that’s a problem.

The web is our most powerful, yet most neglected tool in marketing. Very few organizations truly take advantage of its power. Many of my clients become my clients because they need to update their branding. They need a new logo, office materials and marketing materials. They most often have a website, but it typically isn’t what they want to update first. When I ask employees what they want to get out of new branding, the answer is either “nicer business cards and things to send/give out” or “don’t bother me.” This is a tremendous insight into that fact that selfishness is a huge motivator. Employees rarely visit their company website unless it’s their job to do so.

They personally give out their business cards and other collateral and they want those materials to reflect well on them. Or, in the “don’t bother me” group, they just want to do their jobs and don’t want to be hassled by some annoying designer. At any rate, the website becomes secondary and employee’s needs are first.

The lesson here is this: if you want to get into the mind of your market, you have to discover what selfish need they have that will get them to visit your website and give you business. The web is powerful because it provides instant answers for people actively searching for information. The web is not just about pajama-clad 20-somethings looking to buy CDs before bedtime. Every demographic imaginable has representatives online actively seeking you out. For example, a company employs a PR specialist to help build business. That PR specialist knows that she needs to align the company with a charity to offset some of the company’s prior bad behavior and create a story for a press release.

If she stumbles on your organization’s website and reads about your history, annual events and contact information, she may move on. But if your website discusses how your services dramatically helped specific people, how you are growing each year, how if she gives over $5,000 her company will be listed in every publication you produce, and how your corporate donor program has positively affected another company like hers, she may pick up the phone to talk to you. Throw in a choice of a free Spa package at the local tr

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